With the rapid development of the tourism industry, the hotel furniture industry is also constantly innovating and changing. In recent years, customization has become an important trend in the hotel furniture industry. The traditional mass production model is gradually being replaced by customization, as consumers crave unique experiences and have increasingly higher requirements for design and quality. Customization brings more personalized choices, and hotel furniture companies can also meet customer needs more flexibly. From materials, colors to styles and sizes, each item can be customized according to customer requirements to create a unique furniture design. This can greatly enhance the hotel's brand image and attract more customers to choose to stay. In addition to customization, green environmental protection has also become a hot concern in the hotel furniture industry. More and more companies are beginning to focus on sustainable development, choosing environmentally friendly materials and energy-saving designs to reduce environmental impact and enhance product quality and brand image. In general, the development of the hotel furniture industry shows the dual trends of customization and green environmental protection. Enterprises need to continuously innovate and improve product quality and service levels to adapt to market changes and win more customer trust and support.